Most YouTubers and other content creators have not managed to make young children’s minds and their parents’ bend as easily as Blippi has. Originally intended as educational videos for children on YouTube, meant to teach toddlers through captivating clips, the holding has evolved into a multi-million-dollar business that made its owner, Stevin John, a wealthy man. With his signature blue-and-orange outfit and energetic personality, Blippi has become a household name, leaving parents wondering: How much is Blippi worth? Read more: The Science Behind Blippi Empire, and How Much Money He Has at His Disposal
The Birth of Blippi: A Vision for Educational Content
Although
today he may be famous for being the creator and performer behind the Blippi
character, the person that Stevin John once was had little in common with a
children’s entertainer. John, the character, was a former U.S Air Force
serviceman and naturally, John had prior experience in video production and
digital marketing. However, it took the man three years more before he realized
that there was a genuine lack of quality, educational videos for children and
thus Blue and Orange, which is Blippi was born in 2014.
Fuelled
by a vision, to produce humoristic but informative programs for the toddlers,
John approach the development of a character as a meticulous process and
designed the character and the setting so that the contingency of children
would have interesting adventures, including many opportunities to learn with
fun elements, and attractive colors schemes on the screen. Within a year,
Blippi found out that this idea is very effective and fun for preschool
children because of the playfulness of the character and simple presentation of
new concepts in the form of songs. What was possibly the last thing on John’s
mind is similar to how Blippi rapidly became immensely popular on YouTube, the
groundwork for the financial success that endures to this very day.
Blippi Meteoric Rise to Fame
Well,
then how did Blippi go from being a silly green anthropomorphic character on
YouTube to a million-dollar company? The answer is in the size of YouTube and
youtube’s recommendations. When YouTube has evolved into the primary platform
people turn for kids entertainment program, a channel such as Blippi, profited from
this since it is easy to search and available to millions of people around the
globe.
However,
the channel was filled with bright colors, cheerful music and improved
education content which brought millions of views. People who wanted their
children to watch something safe and informative for them discovered that
Blippi was precisely what they were looking for. His video were quickly shared
and from there he attracted many subscribers. The numbers are astounding: The
Blippi YouTube channel has currently reached more than 17 Million Subscribers
and Billions of views.
It
is important to note that Blippi transcends the bound of the youtube channel.
The brand has crossed over to many platforms, including Netflix, Amazon Prime,
and Hulu. As get streaming services becoming more popular Blippi was
capitalized through the sales of apparels and toys to a new market in different
parts of the world. This has not only helped Blippi to localize its content in
different languages, but also go a long way to causing an exponential effect of
increase in traffic and consequently increasing their revenue.
The Blippi Brand: A Masterclass in Monetization
This
is where Blippi stands out not only for the number of viewers but the way this
brand is successfully generating income through the channel. Now let us look
how many assets contribute most of the income for Blippi.
1. YouTube Ad Revenue
Considering
the nature of the channel, it can be stated that YouTube as a platform provides
creators with the main chance to monetize content through ads. Obviously, if a
channel like Blippi gets millions of views per video, the revenue from ads
starts to accumulate very quickly. The advertising revenue of children’s
content is traditionally higher than the average CPM (Cost Per Mille) rate because
children’s content generates great interest and can attract advertisers. This
means that watching little children daily relishing on videos that are created
by Blippi gets to earn millions of viewership and therefore making millions of
dollars daily.
Based
on such data, Blippi can be earning anything between $2 to $4 per thousand
views depending on the level of interaction with the client and the targeted
demography. With a coupled of billions of views watched on his videos, YouTube
ad revenue is a significant percentage of his overall income.
2. Merchandising: The Blippi Empire
Merchandise
has proven to be one of the most lucrative parts of the business that is Blippi
brand. As Stevin John realized that the generation he was appealing to would
like to be an active participant in the show, he immediately seized this chance
and released toys, books, clothes, and home appliances all related to Blippi.
Parents can now get Blippi toys such as action figures, construction vehicles
and educational set which mimics the educational undertones kids enjoy in his
videos.
Due to widespread products placement with the chain stores like Walmart, Target, and Amazon, among others, Blippi merchandise is very popular hence boosting sales. That has not only boosted Stevin John’s net worth but also assisted in building the massive brand of Blippi in kids entertainment through licensing deals and products.
3. Sponsorships and Brand Collaborations
Given
the current popularity of Blippi content on YouTube, in front of millions of
children, it is relatively easy to attract sponsors and advertisers. His
sponsored content, or contracts with toy manufacturing companies directly, have
ensured an additional source of income for Stevin John. While some of these
sponsorships may be generic, they are usually developed to accommodate the
younger audiences and keep within the purview of his content.
4. Streaming Platform Licensing Deals
Apart from YouTube, Blippi has also been able to achieve better prospects through transitioning to superior streaming platforms such as Netflix, Amazon Prime, and Hulu. These platforms have bought the rights to use Blippi content so he can extend the reach of his shows, and generate more income through sales of rights to distribute his shows. Blippi has already earned money from these licensing deals and as the growth of streaming services progresses, so too will his revenue.
5. Live Shows and Events
Knowing
that children would like to meet their favorite character Blippi, the brand
ventured into live performances. Blippi live shows enable children to interact
with Blippi directly and this makes it interesting because children get to take
back home sweet memories with their parents. These ticked event shows have
taken the front stage as a new cash cow, making Stevin John even richer.
How Much Is Blippi Worth?
Now
that we’ve explored the various ways Blippi generates revenue, the big question
remains: What is Blippi net worth? To this effect though identifying the
absolute numbers can be a bit cumbersome, diverse financial platforms point
towards Blippi worth ranging from $75 million to $120 million.
If
we consider the multiple ways through which Blippi earns his revenues such as
through YouTube ad sense, merchandise, sponsors, licensees, sell live shows,
etc., it is easy to explain how he has accumulated such wealth. The people’s
thirst for his content on social networks and physical products guarantees a
further increase in his income in the following years.
The Future of Blippi: What’s Next for the Brand?
Like
with any successful brand, an issue of sustainability becomes a decisive one.
At the moment, Blippi as a show and Blippi the character is very successful,
however, kid’s entertainment is a very saturated market and it is difficult to
stand out as a brand when new companies are being created every year.
Nonetheless,
Blippi does not look like it is in any danger of slowing down its expansion.
Indeed, the brand has taken the direction of creating a new character in the
brand’s universe, namely Meekah. Further, there is a continuous production of
new Blippi products, exploring television programs of a different formats, for
example, Blippi Treehouse, intended for preschool audience.
He
has also suggested in one of his interviews that he might consider developing
this or that character or creating new ones, however, this might expand Stevin
John’s revenue sources. As the Blippi brand has a permanent place in the
children’s world of fun, its creator does not plan to stop.
Conclusion
It
was not long before Blippi was an online character and now every child knows
him and probably wants to be friends with him. Mr. Stevin John’s understanding
and utilization of the internet effectivity, coupled with his innate ability to
design content for children, have become a mega-marketing success generating
multi-million dollars. Hence, not only has Blippi managed to be the kind of
channel that endears itself to children, but also made its creator one of the
wealthiest YouTube stars.
As
the Blippi brand continues to grow and evolve, one thing remains certain:
Nevertheless, the trip from the Internet celebrity to the millioner is far from
being completed.
