In
today's fast-paced digital world, the user experience really is everything.
Either logging into an app, a bank account, or making an online purchase, this is when the user authentication process is either made or ruined.
Typically,
passwords have been the most popular means of securing online accounts but have
always been a source of utter frustration for users and a target for
cybercriminals.
As
businesses and consumers look to find more secure and convenient ways to
authenticate, OwnID emerges as a
game-changer that eliminates the friction during user authentication, changing
the way people gain access to services.
The Problem with Passwords
For
several decades, passwords held the identity standard when it came to online
authentication; nevertheless, it has serious downsides. People usually have to
remember many complex passwords for many different accounts.
This
results into password fatigue. This usually results in the reuse of the same
passwords on different sites or using easily guessed passwords. Both cases
result in compromise of account details, hence a security compromise.
Beside
that, resetting forgotten passwords and account recovery are hard to handle,
thereby causing friction in the user experience. Also, there will be higher
support costs for businesses, lower user retention, potential security
breaches, and abuse.
This
is the space where OwnID plays, to completely eliminate the existence of
passwords, providing a frictionless experience for user authentication.
How OwnID Reduces Friction
OwnID
is a passwordless authentication platform designed to revolutionize
sophisticated technology for the log-in process using passkeys.
The
user is granted access with a single tap or glance, relying on biometric and
other secure means of authentication, including fingerprint and face
recognition, omitting the old-style password.
This
leads to less friction, the very friction users incur in the usual log-in
process.
- Frictionless
User Experience:
Users with OwnID no longer have to remember or type in passwords. Authentication
is easy through the device's security features or biometrics for quick use. In
addition, the user experience is thereby improved automatically, and chances of
login errors and account lockout eliminated.
- Better
security: The
passwordless solution of OwnID is safer per se than passwords. Elimination of
passwords automatically subtracts the vulnerable attack surface given to
hackers due to his prevalence in the weak reutilization of weak, repeated, or
common passwords of different accounts in the equation. The platform uses
encryption and other security steps to keep user data secure.
- Cross-Platform
Integration: OwnID is
developed to run on all devices. Whether it is a smartphone, tablet, or
computer, a customer will experience perfect and secured authentication through
OwnID. It is particularly useful for those businesses that would like to offer
a consistent user experience to their customers, no matter the device in use.
- Scalable Solution: OwnID is designed such that it can fit into a business of any size. Include OwnID in your existing systems with just a few integration efforts to provide passwordless authentication features for your clients—no need to spend months in developer hours for building a custom login solution.
Customer Testimonials and Case Studies
Knowing
the real drive of OwnID calls for a look into how businesses and users have
benefitted from the platform.
Here
are a few testimonials and case studies that illustrate the difference it has
made:
1. Carnival Cruise Line - 28% Increase in Unique Logins & 8M Users Adopt No-Password Login
Carnival
Corporation is a
global cruise company responsible for delivering extraordinary vacation
experiences. Given the millions of users interacting with their platforms
daily, providing a seamless and secure log-in process has to be their top
priority.
Testimonial: "Since we integrated OwnID, we have seen a 28%
increase in total unique logins across our platforms. Moreover, in 2023, more
than 8 million users within adopted one-click, no-password login. OwnID's
solution made a huge difference regarding user engagement and
satisfaction."
2. Delonghi Sees 22% Digital Revenue Boost & 35% User Growth in 2023
Makers
of high-end coffee machines and various other kinds of domestic appliances, DeLonghi,
is a brand that highly values innovation and customer relationships, optimizing
digital interactions is a key to their growth.
Testimonial: "Partnering with OwnID has been a game-changer in our
digital strategy. In 2023, we saw a 22% increase in digital revenue and a
remarkable 35% increase in identified users. The leading-edge authentication
solution OwnID has developed has allowed us to connect with our customers in
more meaningful ways and created true and tangible growth."
3. Nestlé Gains 25% More Identified Users, Expands to 46 Brand Sites
Nestlé is a global nutrition, health, and
wellness leader with a diverse portfolio of brands. Managing user experience
across multiple sites requires a scalable and effective authentication solution.
Testimonial: "OwnID played a key role in helping us gain 25% more
identified users in 2022, with a user adoption rate of 65%. The success of the
OwnID technology has allowed us to expand from 15 to 46 brand sites in 2023.
Their help has been a critical factor in our continued digital
transformation."
The Future of Authentication with OwnID
With
the digital world evolving further, the need for ever more secure and
frictionless authentication methods rises,
and OwnID is one step ahead in this process now, offering a solution that goes
above and beyond, as it were, just removing the shortcomings of pre-existing
passwords.
The
unparalleled experiences offered by OwnID are available to businesses, leading
not only in security but also in providing direct defense against costs related
to password management.
The
service is easy for a customer to access for online shopping, banking, or
simply using their best-loved apps.
It
removes the barriers to authenticating users and is surely paving the way to a
future where logging in is a natural extension of your digital experience. As
more businesses and users adapt to a passwordless authentication experience,
OwnID will play an increasing role in the future path of online security.
